Content Creator & Social Media Manager

About the role

Lytus Co. is looking for a sharp, creative Content Creator & Social Media Manager to own our brand voice across LinkedIn, X (Twitter), and short-form video. You'll turn the C.O.R.E story — AI buyer intent signals, B2B outreach, the "right moment" thesis — into content that attracts serious B2B sales professionals and agency owners.

What you'll do

• Create and publish 5–7 pieces of content per week across LinkedIn and X
• Build a content calendar that maps to our SEO topics (buyer intent, signal-based outreach, Apollo alternatives)
• Produce short-form video (Reels, TikTok, YouTube Shorts) explaining B2B sales intelligence concepts
• Engage with our target audience — B2B founders, agency owners, sales leaders
• Track content performance and iterate based on engagement data
• Collaborate with the founder on product launches, blog amplification, and waitlist campaigns

What we're looking for

• Deep understanding of B2B sales, SaaS, or lead generation (non-negotiable)
• Proven track record creating content that builds audiences, not just followers
• Strong written voice — clear, direct, no corporate fluff
• Comfortable on camera for short-form video
• Familiarity with scheduling tools (Buffer, Later, or similar)
• Self-directed — we don't micromanage

Nice to have

• Experience at a SaaS company or B2B marketing agency
• Existing audience in the sales / outreach / lead gen space
• Graphic design skills (Canva, Figma)