Built From Fear.
Powered By Obsession.
How someone who couldn't figure out where to find real buyers built an AI that finds them before anyone else knows they exist.
Lytus Co. — Official Brand
When I launched my first marketing agency, I wanted it to blow up. But one thing held me back: I was TERRIFIED of cold calling.
So I did what I considered "great" marketing: Posted on Instagram. Redesigned my website 17 times. Tried every new hack I found online.
A year passed. I made less than $500.
"One day, my friend and I dared each other to cold call. He made one for a fake service we made up on the spot — and got a yes. I, the one with real skills and a real offer, got hung up on."
That didn't break my confidence. It broke my tolerance for wasting outreach on people who weren't ready.
I thought: one day I'll build a team to do this for me. But how could I afford a team when I couldn't get the right leads in the first place?
That's When It Hit Me
The best closers in the world aren't better at pitching. They're better at timing. They reach people at the exact moment those people have a reason to say yes.
And every day, companies publicly announce that reason — through job postings, funding news, bad reviews, competitor moves, and a dozen other signals. Most businesses never see them.
I spent the next few years obsessively studying why outreach works when it works and fails when it fails. Sabri Suby. Rory Sutherland. Alex Hormozi. Underground closers nobody talks about publicly.
The answer was always the same. Timing. Context. The right moment.
So I built C.O.R.E — a system that monitors 12 public data sources 24/7, processes every signal through AI powered by Anthropic infrastructure, and alerts you the second a company signals they need exactly what you sell.
Not a list. Not a database. A moment.
The Platform
A look inside Lytus C.O.R.E — available at outreach.lytus.co
Why C.O.R.E Exists
Built by someone who needed it
Not by a VC-backed team that's never had to find their own clients. By someone who spent a year doing outreach the wrong way, figured out why it wasn't working, and built the system that fixes it.
Timing over volume
Every other tool gives you more people to contact. We give you the right person at the right moment. 2 perfect leads beat 2,000 cold ones every time.
Live intelligence, not dead lists
Apollo sells you a database from last year. C.O.R.E reads what's happening right now. The difference is a $200k deal vs another ignored email.
About Lytus Co.
Lytus Co. is an AI technology company building tools that give businesses a genuine competitive advantage. Right now, we're entirely focused on one product: C.O.R.E — the Cognitive Outreach Research Engine.
We're not trying to be everything to everyone. We're trying to be the best possible answer to one specific problem: how do you find buyers before your competitors do?
We're in MVP. That means 150 founding members, direct access to the person who built this, and pricing that will never exist again once we go public. If you're reading this before April 10, 2026 — you're early in a way that matters.
The Mission
Make timing intelligence accessible to every B2B business — not just the ones with enterprise budgets and SDR teams. The right information at the right moment should be a tool, not a luxury.
Who's Building This
Currently: one person. Anthropic AI infrastructure. VS Code. And a refusal to accept that the status quo is good enough.
Israel Leshan
Founder — Lytus Co.
Started Lytus because he kept running into the same wall: no reliable way to know which businesses were actually in a buying window. Spent years studying the best outreach operators in the world, distilled what separated the ones who closed from the ones who got ignored, and built a system around that single insight — timing.
Codes the platform. Writes the copy. Handles support. Ships features. Reads every piece of feedback. Responds to every email personally. This isn't a team of 40 people with a support ticket system — it's one person who actually cares whether this works for you.
Contact: info@lytus.co
We're hiring as we grow. See open roles →
What We Stand For
Ship Fast, Learn Faster
We don't wait for perfect. We build, ship, collect feedback from real users, and improve. The MVP exists because momentum beats perfection.
You Win, We Win
We're not selling a subscription. We're selling results. If C.O.R.E isn't finding you real buying opportunities, we haven't done our job — and we'll keep working until we do.
Radical Honesty
We're an MVP. The system isn't perfect. We tell you that upfront. We also tell you what we're betting on, what we can't control, and what the fine print actually says.
Think Long, Execute Daily
The vision is a system that makes timing intelligence available to every B2B business on earth. The execution is shipping a feature today that makes one customer's Monday better.
Want in before we go public?
150 spots. Closes April 10. We review every application personally.
Apply for Early Access